A space where, simply by adding a piece of decor, you can reconnect a little with your true self — Art posters by Paper Collective
Has a new chapter in your life begun—and are you finding yourself swept up in the daily hustle and bustle?
Whether it’s a family relocation, a child starting a new stage of their education, or taking on a new job or role, many of you may be navigating a period where things just haven’t quite settled down yet.
Amidst all this, there is your "home"—the place where each day begins and ends. Simply placing or displaying a piece of art can help bring a sense of order to your space, instantly elevating the quality of your everyday life.
In this feature, we present a carefully curated selection of works by three artists from Paper Collective. Why not find a piece that speaks to you?
Embracing Stillness and Negative Space | The Minimal Art of Jonna Valter
First, we would like to introduce the works of Jonna Valter, which bring a “beauty of negative space” to any environment.
Pieces such as “Presence,” “Interior,” and “White in White” are composed of delicate, restrained color palettes, possessing a presence that seems to lend a quiet, rhythmic breath to the space they inhabit.
Based in Stockholm, Sweden, the artist works primarily in oil paint. Her background in product design and the fashion industry is reflected in the refined sensibility evident throughout her work.
The appeal of her art lies in its ability to elevate the atmosphere of a room without being overly assertive. Simply incorporating one of these pieces into a living room or bedroom can create a sophisticated, tranquil, and mature ambiance.
They pair exceptionally well with interiors defined by white or beige tones.
Works by Jonna Valter
Playfulness and the Magic of Color | Adrienna Matzeg’s Pop Collection
If you’re looking to add a bit of fun or a striking accent to your space, the works of Adrienna Matzeg are a perfect choice.
Pieces like "Sweet as Suga'," "House Special," and "Sundae Best"—which feature sweets and everyday motifs rendered in bold, vibrant colors—are sure to lift your spirits the moment you see them.
While they may look like pop-art posters at first glance, they are actually based on original works created using punch-needle embroidery. Crafted by a Canada-based textile artist, these pieces offer a unique, tactile warmth and a sense of dimension.
Capturing memories from travels or fleeting moments from daily life, these works evoke a sense of nostalgia and approachability, bringing a gentle, colorful touch to any room.
Adding just one piece to a simple interior can instantly give your space an "international" or "globally-inspired" aesthetic. They are a wonderful fit for kitchens, dining areas, or workspaces.
Works by Adrienna Matzeg
Redefining Life with Flowers | The Botanical Art of Dina Sterbrant
Finally, we would like to introduce the work of Dina Sterbrant, who captures the beauty of flowers from a fresh perspective.
Pieces such as "Vase Substitute," "Soda Bloom," and "Flower in a Bottle" feature unique designs that reimagine the relationship between flowers and their vessels. Their vibrant colors and bold compositions bring a sense of rhythm and splendor to any space.
Based in Stockholm, the artist draws upon a background in engineering and design to create works that are dreamlike and romantic. Her pieces are characterized by the way she layers soft light over everyday motifs.
Another appealing aspect is that, unlike fresh-cut flowers, these pieces do not wither—allowing you to enjoy them for a long time. They make excellent accents for spaces such as an entryway or a living room.
Works by Dina Sterbrant
Why Paper Collective pieces are considered "lifelong" treasures
Paper Collective posters are more akin to works of art than typical posters. Each piece is meticulously crafted using a technique known as "giclée printing"—the same method often employed for museum-quality art reproductions.
◆ Pigment-based inks that won’t fade for 100 years
While standard posters tend to fade over time, Paper Collective uses a 12-color pigment-based ink system that is highly resistant to light and air. When kept in an appropriate environment, these prints are said to retain their vibrant colors for over a century.
They are also remarkably true-to-life, capturing everything from delicate color layering to the subtle nuances of individual brushstrokes.
◆ Specially formulated, durable paper
Each print is produced on 260g/m² acid-free (neutral pH) paper, which resists yellowing and maintains its pristine whiteness over time.
Furthermore, the brand uses FSC-certified, environmentally responsible materials, adding to their appeal.
Tips for long-term enjoyment
Here are a few points to keep in mind so you can enjoy your favorite piece for as long as possible:
・Avoid direct sunlight.
・Avoid humid environments.
・Do not touch the printed surface directly when displaying the piece.
With just a little extra care, you can preserve the beauty of your artwork for a long time.
The Paper Collective Project
Since its founding in 2013, Paper Collective has maintained a charitable initiative through which a portion of its sales is donated to good causes.
Purchasing a poster means participating in this effort—a way to enjoy art while simultaneously contributing to society and the environment.
Kind to the Earth
The paper used is FSC-certified and produced in Denmark with a focus on environmental responsibility. It also carries the Nordic Swan Ecolabel.
This is a brand you’ll want to choose—not just for its design, but for the philosophy that lies behind it.
Art has the power to transform a space and uplift your state of mind, simply by being displayed.
Even amidst the busyness of daily life, catching a glimpse of a piece of art might just help lighten your heart a little.
We invite you to find a piece that perfectly complements your own way of life.
