[Contract Spaces and Art vol.2]

3 days ago
5 min read

Paper Collective's art strategy elevates the lodging experience.

In "contract spaces" such as offices, hotels, and commercial facilities, art plays a strategic role in building brand image and enhancing people's creativity and well-being.

This series delves deeply into the possibilities of Paper Collective art in corporate spaces, and introduces know-how for selecting the optimal posters that match the purpose and concept of the space, along with practical examples.

Art Selection Techniques That Transform the Hotel Stay Experience: Paper Collective Implementation Examples and Display Methods

In hotels, art is not merely decoration; it's a strategic investment that influences guest satisfaction and return visits. Sophisticated art establishes the brand's identity and significantly elevates the quality of the space. Paper Collective's art, with its refined design and high sustainability, creates a sense of elegance in the space and allows for the creation of memorable, extraordinary experiences for guests.

Paper Collective's art creates an extraordinary atmosphere in hotels and accommodations.

What do guests look for in accommodations when traveling or on business trips? It's likely a sense of "extraordinariness" that they can't experience at home, and a "comfortable, relaxing space" to soothe the fatigue of travel.

The atmosphere of a guest room can greatly affect guest satisfaction.

This time, we will introduce a hotel space branding method that utilizes "Paper Collective," an art brand that is particularly chosen by professional designers and facility owners among the many available.

[Art that enhances the value of space] 6 reasons why Paper Collective is chosen

The following six reasons are why professional designers and owners choose us.

1. An art platform that brings together global talent.

We collaborate with diverse talents, from up-and-coming young artists around the world to internationally renowned figures, to consistently develop collections that capture the spirit of the times. This results in a rich collection of works with unparalleled expressive power, bringing a unique story and profound sophistication to the space.

2. Museum-quality craftsmanship and the timeless appeal of Scandinavian design

In addition to its timeless beauty centered on Scandinavian design, its quality is designed to last a lifetime. It employs "12-color pigment giclée printing," the same technology used for museum reproductions, reproducing brushstrokes and color layering with high lightfastness that will not fade for nearly 100 years. Furthermore, it uses luxuriously thick FSC®-certified "acid-free paper" to minimize yellowing due to aging.

■Three points for displaying them with care

To enjoy the lifelong quality of this product for as long as possible, please keep these three points in mind.

1. Avoid direct sunlight. Even pigment inks can be gradually damaged if exposed to strong light for extended periods. Avoid placing them near windows.

2. Be careful of humidity. In humid places, the paper may warp. Please display it in a well-ventilated place.

3. Avoid touching the surface directly. The printed surface is very delicate. When framing, hold it by the edges.

3. Sustainability originating from Denmark that considers the environment and society.

We view environmental considerations not as an added value, but as a fundamental aspect of our brand, and we are committed to sustainable manufacturing. We use FSC® certified paper and frames, and reduce transportation costs by producing our products domestically in Denmark. We also continuously donate a portion of our sales to environmental protection and children's rights organizations, creating a positive cycle where choosing art contributes to social good.

4. Wide range of sizes and collections

We offer a wide range of poster sizes, from A5 to a maximum of 100 x 140 cm, making them suitable for any space, from hotel entrances to office desks. With a diverse collection of works by various artists and genres, you're sure to find the perfect art to match your space's concept.

5. High-quality and diverse frames that add elegance to any space.

We offer high-quality frames that embody Scandinavian minimalism. We primarily use FSC®-certified oak, pine, and ash wood, and offer a variety of finishes, including oak, dark oak, black/white, and light ash, to match the image of your artwork. Our wooden frames, in particular, are manufactured in Italy, a country renowned for its craftsmanship, and we use shatter-resistant acrylic glass (Plexiglass) to minimize the risk of breakage, ensuring both safety and quality in contract spaces.

6. Supports total coordination across multiple spaces and locations.

Because we have developed numerous series of works with a unified concept and tone, we can propose solutions that create a consistent brand image and sense of unity throughout the entire space for large-scale facilities and brands with multiple locations.

[By Space] Tips for Choosing and Displaying Posters - Part 2: Hotels

Art selection and display for hotels and accommodations

In hotel spaces, art is an important tool for enhancing the guest experience. Consider using art in the following ways, tailored to the concept of each facility:

Tips for choosing

★ Guest Room

Guest rooms are the private spaces where guests spend the most time. We propose art not merely as part of the interior design, but as a "partner in dialogue" that enhances the quality of your stay.

Art selection tailored to the size of the space.

Compact guest rooms

Delicate "line art" that doesn't create a sense of oppression, or "abstract paintings" that make good use of negative space, are ideal. They reduce visual noise, create a sense of openness in the space, and have the effect of making the room appear larger.

Delicate line art (Jonas Wagell): Forms drawn with minimal lines bring sophistication to the space.

Abstract paintings that utilize negative space (Mae Studio): Soft tones and organic forms reduce visual noise.

Geometric Abstract Painting (Nina Bruun): The calculated composition creates a sense of order and cleanliness.

Suite luxury rooms

We create an extraordinary story through impactful "large-scale photo art" and "graphics with rich, deep colors." We elevate the space and provide a memorable stay.

Jon Harvey: His dynamic compositions, based on abstract aesthetics, create intellectual accents and dignified rhythms.

Kasper Plougmand: Works with a profound worldview that abstracts landscapes. When displayed in a large size, they bring an overwhelming sense of depth and tranquility.

Manuela Guidarini: Abstract paintings that evoke texture and tranquility. The sophisticated use of color enhances the luxurious feel of the space.

★ Consideration for compatibility with light

The key is to choose artwork with a matte texture that will stand out under the indirect lighting and bedside lamps unique to guest rooms. The texture of high-quality paper with reduced reflection will gently blend into the tranquil, relaxing atmosphere of the evening, soothing the guest's mind.

Lobby and corridors

We select a series of works that match the facility's concept colors to establish the identity of the space.

Decorating tips

The best option is a symmetrical arrangement. Try displaying two or three posters of the same size and frame in your guest room. This alone can create a sophisticated atmosphere reminiscent of a luxury hotel abroad.

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Art is "part of the space" that guests interact with the longest during their stay. Why not design a memorable lodging experience with Paper Collective?

Paper Collective's art is not merely decoration; it's a strategic tool that enhances guest satisfaction and quietly supports the hotel's branding.

In our next blog post, we'll share tips on selecting and displaying art in commercial facilities to clarify the spatial concept and enhance the customer experience. Please look forward to it!

Click here for more information about PaperCreative.