Paper Collective [Designer of the Week] Adrienna Matzeg (Canada)

1 day ago
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A hub where the creativity of artists from around the globe converges. This week, we feature Adrienna Matzeg, an artist associated with Paper Collective, the Copenhagen-based poster brand.

Adrienna Matzeg is a Canada-based textile artist. With a background in photography from the Nova Scotia College of Art and Design (NSCAD), she transforms photographs captured during her travels into punch-needle embroidery works characterized by vivid colors and rich textures.

By translating fleeting memories from her travels into tangible textures, her work evokes a sense of nostalgia and intimacy in the viewer. Her innovative approach has garnered attention from major media outlets such as *Colossal*, *The Globe and Mail*, and *STIRworld*, and she is currently attracting significant interest from collectors worldwide.

"My work stems from a deep fascination with the 'promise of warmth and comfort' found in diners. I love that atmosphere where everyday life feels just a little bit magical. Even when everything feels uncertain, you know that if you go there, that familiar space awaits. For me, it provides an unwavering, reassuring sense of security."by Adrienna Matzeg

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