Paper Collective [Designer of the Week] All The Way To Paris (Denmark)
- 3 days ago
- 4 min read
A gathering place for the creativity of artists from around the world. This week, we feature [All The Way To Paris], a designer for Paper Collective—the poster brand hailing from Copenhagen.
A distinctive sensibility shining at the forefront of Nordic design
Based in Copenhagen, Denmark—the mecca of Nordic design—"All The Way To Paris" (ATWTP) is a graphic design studio that continues to captivate design enthusiasts around the world.
While rooted in graphic design, the studio has garnered international acclaim across the fields of interior and product design as well.
All The Way To Paris transcends the boundaries of a mere design studio, recognized instead as one of the most notable creative teams in Scandinavia. If their work were to be described in a single phrase, it would be "a perfect harmony of strength and softness."
The designs of All The Way To Paris possess a powerful graphic quality that strikes the viewer as beautiful at first glance. Yet, underlying this is a remarkably delicate and elegant sensibility.
It is precisely this sophisticated sense of balance—harmonizing such contrasting elements within a single work—that has earned them the immense trust of top lifestyle and fashion brands around the world.
They have created countless products through collaborations with renowned manufacturers that epitomize Scandinavian design, such as HAY and &Tradition.
From paper goods to textiles, the graphic products they create grace the shelves of the world’s leading design shops, bringing an air of sophistication to people's lives.
Art with a story to enrich your everyday life
Paper Collective champions the philosophy of "ART FOR ALL," a vision that ATWTP brilliantly embodies through their unique perspective.
The collection they have created for Paper Collective captures ordinary, everyday motifs through their distinctive sensibility, rendering them like fragments of a story.
Take, for instance, works such as *The Victoria Spongecake*, *The Edible Flowers*, and *The Cabbages*, which depict scenes from the dining table.
These pieces transcend the boundaries of mere still-life art, brimming with the duo's signature playfulness, wit, and a sense of nostalgic warmth. Their vibrant colors and unique compositions possess the power to transform the atmosphere of a room the moment they are placed there.
Works such as "The Party" and "The Beetroots"—which capture the excitement of a celebration and the bounty of nature—stir the viewer's emotions and weave a new story depending on where they are displayed. Their art serves not merely as décor for a room, but as a "life partner" that brings small surprises and moments of joy to everyday living.
A Sustainable Future Through Design
The brilliance of their work lies in more than just its aesthetic appeal; we deeply resonate with Paper Collective’s unwavering commitment to "museum-quality" standards and their dedication to sustainability.
The intricate graphics they create are brought to life using Giclée printing—a technique often used for museum-grade art reproductions—which captures everything from the artist's brushstrokes to the subtlest layering of colors with remarkable precision. Furthermore, by using premium acid-free paper, the artwork retains its vibrancy, ensuring it remains a cherished piece that will not fade for decades—or even a century—to come.
Choosing items meant to be passed down to the next generation rather than disposable goods—this ethical approach to consumption defines the new lifestyle proposed by Paper Collective and All The Way To Paris.
"MADO": An Artistic Venture Serving as a Window for Children
The creativity of All The Way To Paris extends beyond sophisticated designs for adults. Partnering with Paper Collective, the studio launched "MADO," a brand dedicated to children.
The name "MADO" is derived from the Japanese word for "window." Born from the heartfelt wish that their designs might serve as a window connecting children to the world, the brand offers products that are educational yet brimming with playfulness and poetic sensibility.
Featuring lively characters and graphics, the collection accompanies children as they recognize emotions, learn, and grow. These unique pieces are the result of a fusion between the high-level design expertise cultivated by ATWTP over the years and Paper Collective’s passion for art.
Coco the Crocodile Doug the Dachshund 02
Hang it on the wall and a story begins; hold it in your hands and your imagination takes flight. The world of MADO, created by ATWTP, is art akin to an irreplaceable treasure—one passed down from parent to child and on to the next generation.
Bring a touch of your own unique color to your space.
The designs by All The Way To Paris make a distinct impression without ever being overpowering. This balance is achieved thanks to the deep insight into spatial design they have cultivated over the years.
If you have a bare wall or a corner that feels like it’s missing something, we invite you to experience their work. Abstract yet approachable, bold yet delicate—their designs have the power to transform your space into something truly special.
Embark on a journey to find your favorite piece while immersing yourself in the world of All The Way To Paris. Selecting a beautiful artwork is an investment in the future—and, above all, a way to enrich your own heart.
Collection of Works
The Garden Basket The Party
The Victoria Spongecake With Blackberries The Pavlova
The Ramson Pesto The Cabbages
![Paper Collective [Designer of the Week] Adrienna Matzeg (Canada)](https://static.wixstatic.com/media/02d1c5_fbfd704515a747928ad3b5284e212176~mv2.jpg/v1/fill/w_980,h_980,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/02d1c5_fbfd704515a747928ad3b5284e212176~mv2.jpg)
![Paper Collective [Contract Spaces and Art Vol. 5]](https://static.wixstatic.com/media/02d1c5_b0485febb9e9443d863d687480984ef8~mv2.webp/v1/fill/w_640,h_960,al_c,q_85,enc_avif,quality_auto/02d1c5_b0485febb9e9443d863d687480984ef8~mv2.webp)